Apex Manufacturing is a $14M/year B2B brand with strong product-market fit but no repeatable inbound engine. Sales currently rely on referrals and trade-show contacts — which means revenue is unpredictable and growth is capped by the founder's network. We're proposing a 90-day engagement to build the first version of an inbound system: a content engine, a lead-capture layer, and a 6-touch nurture sequence — the foundation that lets you stop trading time for pipeline.
By Q4 we expect this engine to be producing 15–25 qualified inbound conversations per month at a customer acquisition cost under $400. That's a 4×–6× improvement on current paid efficiency.
Each item below is a tangible deliverable — no abstract "consulting hours." If it's not on this list, it's not in scope.
A single-page positioning brief: ICP, pain points, proof, message-market fit. Distilled from 5 customer interviews.
12 long-form articles built from your team's existing tribal knowledge. SEO-optimized, designed to rank.
A high-intent lead magnet (industry calculator), capture form, and CRM integration on the existing site.
Six emails that convert lead-magnet downloaders into discovery calls. Copy + automation in your ESP.
A one-page proposal template, an objection-handling guide, and a 15-minute pitch deck for your reps.
A single-screen view of inbound traffic, lead-magnet conversions, and pipeline contribution. Refreshes daily.
Working cadence: weekly Monday standups (30 min), end-of-week written update with everything shipped, async Slack channel for day-to-day questions.
All three tiers are full engagements. The difference is depth — how much we own end-to-end vs. how much your team executes with our playbooks.
Reply with the tier you'd like, sign above, and we'll send the kickoff packet within 24 hours.
Accept & Schedule Kickoff →The hardest part of starting a side hustle isn't the idea or the work. It's the paperwork: pricing your service when you've never priced anything before, taking down client info without sounding amateur, writing the SOP that lets you actually deliver consistently, and following up with prospects so they don't ghost you. This starter pack bundles a pricing worksheet, a client-intake form, a step-by-step SOP template, and a follow-up email kit. Four working documents you can edit in 10 minutes and start using tonight.
Anyone within their first 90 days of running a service-based side hustle — freelance writer, virtual assistant, dog walker, lawn-care, mobile detailer, social media manager, photographer. If you're "doing the work" but haven't gotten serious about the operational scaffolding around the work, this is for you.
1. Pricing worksheet. A simple grid that asks: how long does this take you, what's your target hourly rate, what overhead do you need to cover, what's the going market rate. The bottom of the worksheet spits out three price points: hourly, project-based, and retainer.
2. Client-intake form. A copy-and-paste form template you can paste into a Google Form, a Typeform, or your booking-form sample. Captures: name, contact info, service requested, timeline, budget range, how-they-heard-about-you (lead-source tracking — gold for figuring out which marketing is working).
3. SOP template. Step-by-step instructions for delivering your service. Title, purpose, materials needed, prerequisites, the actual numbered steps, quality checks, what to do when something goes wrong. Fill it in once, hand it to your first VA or partner when you scale.
4. Follow-up email kit. Five pre-written templates: "thanks for the inquiry," "quote attached," "checking in on the quote," "post-service thank you," "asking for a review." Each one is 80-120 words, conversational, and tested against real responses.
Week 1: Fill in the pricing worksheet. Be honest about your hourly target. Don't anchor low — the most successful side hustles in 2026 are priced 30-50% above the median because the median operator is exhausted, undercharging, and quitting.
Week 2: Set up the intake form. Paste it into Google Forms (free) and share the link in your bio, your DMs, your friend group. Every inquiry comes through one place.
Week 3: Write your SOP from memory. What do you actually DO when you deliver this service? Step 1, step 2, step 3. If you can't write it down, your service isn't standardized — which means quality is going to be inconsistent the moment you're tired or rushed.
Week 4: Send your first follow-up. Most operators never follow up with a quote that didn't immediately close. Follow-up rate to close is the single highest-leverage activity in a service business.
Don't undercharge to "build experience." Your first 10 clients set your reputation, your testimonial pool, and your referral pipeline. Charging too little signals you're not serious — and serious clients won't refer you.
Write your SOP as if you were training a stranger. Specifics > generalities. "Wipe down with microfiber" beats "clean." Detail in writing is what makes scaling possible.
Track lead source from day one. A spreadsheet column: "How did you find me?" After 20 inquiries you'll know which channel is working and which is noise. Stop investing in noise.
The sample is generic across hustles. Your version is filled in for YOUR service (lawn care, photography, copywriting), YOUR pricing assumptions, YOUR ideal client. $19 pre-built personalization, $97 fully custom at yoursaas.diy. All four files yours forever.